Your roots are showing.

I’m in the process of looking for composers for a few musicals I have in development. You know what I’ve discovered? When the root word of Musical is MUSIC . . . it’s a big freekin’ decision! Music is why people see musicals.  Simple as that.  It’s what makes them unique. And how many celebrity lyricists do you know?  How …

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The Marketing of Marketing

I hate marketing.  I love sales.  A great marketer is a great salesman:  someone who produces quantifiable and trackable results, and then uses those results to create growth . . . and then does that over and over and over. But no one likes the word salesman anymore.  It conjures up too many images of …

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